Τοποθεσία εγκατάστασης επιχείρησης
17
Feb

Selecting a new business establishment location

Selecting a new business establishment location

Choosing the establishment point is a very important decision for any business. The headquarters need to be as far away from strong competitors as possible and have a potential customer base. Every business needs its ‘vital’ space to grow and be widely accepted.

Location is a key element in the path and according to many economists, its success or failure depends on location. Directly dependent on the number of customers, access to suppliers, revenues, costs, labor, taxation and any other activity. Also the choice of space is a decision that does not change easily. The investor invests in renovating, constructing and equipping the store to meet the operating requirements of his business, making it a time-consuming and costly move.

Most new shopkeepers try to enter local markets with huge commercial traffic but at the same time and usually at high operating costs, so their viability is often questionable. The ultimate goal is not only to make the store viable and competitive, but also to have future growth potential.

When choosing a retail business building, the following must be kept in mind by the entrepreneur:

– Be centrally located to provide easy access to a large number of consumers

– Connect with public transport and parking

– The economic base and power of the region must be stable, ie the income of the residents can support the operation of the business

– Existence of adjacent shops, but not many competitors nearby

– Available workforce

– The area is safe

At the same time it is understood that the type and size of the business will determine the size of the commercial area:- a business that offers a specialized range of goods (e.g fireplaces) can attract long-distance customers- a company with general merchandise (e.g supermarket) can attract customers from a smaller area Understandably, the Business Risk is high and the errors that may occur when operating the system in a particular area can be fatal. The choice of establishment point is the A and Z in an investment. Business location.