The design of an optical store
Optical store design
]Every owner dreams of building the ideal store to attract the maximum number of customers. In order to achieve this goal, it is usually sought for design and manufacturing contribution by optical shop specialists.
The primary rule in designing an optical store is to create the right space for the customer who needs to buy glasses to spend time in the new store. As glasses are personal and worn every day, one must be very sure to choose the frame that suits them.
The space is therefore necessary to inspire intimacy and to be welcoming, inviting the customer to contemplate and decide. Seats and mirrors in functional positions prevent the possibility of crowding in one part of the store. The way the glasses are viewed and stored plays an important role in the flow of traffic in space. Choosing the perfect frame requires focus from the prospective customer and targeted service from the seller.
The professional examines the space and combines the needs of the optical store with the initial thoughts and requirements of the customer, while giving a unique element to the space. The unique identity of each store is essential in order to stand out from the general public and to remain an image in the mind of the prospective customer. An impressive showcase will spark a passerby’s interest in taking a look at the items on display, helping him to remember to return later. When a person enters a functional space with an identity they realize that nothing is accidental, neither the design of the space but the objects for sale. Everything is carefully selected, after extensive study and taste. The optical store indicates that it offers the best product in the best space.
Designing should not neglect the comfort of employees. Their productivity is directly related to the ergonomics of space. In addition, a store that aesthetically expresses its employees makes them feel proud to represent it, stimulating their interest in work engagement with the ultimate goal of increasing sales.It is now understood that designing an optical store requires experience as it conceals many pitfalls. The balance between success and failure is fine. The knowledge, imagination, ingenuity and dedication of the designer meet the needs of the owner in order to achieve a perfect result.