The architectural design of the new clothing store dynamically introduces new fashion trends to the market of Nafplio. Its warm atmosphere combines baroque elements, different materials, textures and various colors creating a positive impression from the first contact with the company.
The consistency of forms and constructions in both the exterior and the interior space earns the trust of the consumers. The communication with the consumers starts from the glass windows with the showcases at the entrance of the store, on the pavement.
By avoiding the rough and usually untasteful constructions, the passerby is lured and motivated to “explore” the interior store as well.
In the sales area, wood, metal, and stone create a special sensation, as if waking up memories of other times. A jewel is the big chandelier hanging in the center of the store. The large, full-length mirrors on the left and at the back of the room have a double role: helping the customer in his/her purchases by allowing them to project their image to anywhere in the room while giving the feeling that the store expands and has plenty of spaciousness.
The ergonomic design is consistent with the identity of the business and the products it promotes. Τhe fitting rooms are placed near the cashier counter for the best service of the people while they are in them. Multiple kinds of merchandise and accessories allow consumers to make various combinations so they can adapt them to each look. Special places for hanging clothes and personalized shelf and window set creations to show footwear and accessories complete the store’s image.
The businessman from Nafplio in collaboration with Innovo Constructions envisions a different clothing store construction with a unique identity that stands out. The new style accompanies aesthetically and qualitatively the merchandise aiming at its optimal appearance and increased sales.