Modern market trends make the pharmacy space the most valuable tool in the hands of the scientist, beyond his/her cognitive training, to provide comprehensive advice and health, beauty and wellness products. The pharmacist in Peristeri, aware of the increased needs of the modern era, addressed Innovo Constructions to study and design his own business.
The main goal from the beginning was to make the new pharmacy a pole of attraction due to its diversity and unique services. Therefore, through the original decoration and the application of merchandising techniques, visual and verbal communication with the customer is enhanced. It aims to make every consumer feel unique and happy with his/her transactions and his/her experience within the space.
The location of the pharmacy in an angular position allows it to be viewed from many different angles. The sleek design of the outer facets allows the light green “ribbon” to catch the eye and lead it to the inner white “ribbon” of the roof of the Pharmacy. The white “ribbon” looks like it unfolds above all the windows and ends up to the customer service counter, guiding the new entrant to follow the same route.
The ergonomic design of the equipment improves functionality and helps optimize the visibility of the merchandise. The lightweight and transparent structure of the central display makes it possible to project the products at high heights without overpowering the environment. The clean form of the customer service counter signifies its presence discreetly, not wanting to steal the glory of the pharmacy.
According to the architectural design, the construction of the pharmacy in Peristeri involves the application of modern commercial methods according to the needs and the nature of the pharmacist. Innovo Constructions, having experience and continuous training in architectural design, manufacturing, and renovating of a pharmacy, proposes a unique solution that offers the business identity and uniqueness.