The team of INNOVO CONSTRUCTIONS has managed to carry out a difficult mission in the idyllic Glyfada, in the southern suburbs of Attica. It developed and renovated a clothing store to take-off its capabilities.
Glyfada is an area that needs extraordinary attention due to the particular behavior of its residents. Grace and luxury dominate because of the quality of life that has been an integral part of the their daily lives.
At INNOVO CONSTRUCTIONS, we aimed and succeeded, both to highlight the good features of the place and to hide any weaknesses. This is achieved through years of study and acquired experience that our long-term course in the field of construction and renovation allows us.
Τhe renovation of this shop is a prime example of a good allocation of ergonomics, aesthetics, and functionality. Combined with our passion to offer the best possible result, it obliges us to deliver a professional space that will inspire those who will work in it as well as those who will visit it.
Our partners are working intensively to make the result original, based on the uniqueness and needs of each project. The success of attracting new customers starts from the elaborately and cleverly distributed facade of the shop. By placing a large, window-lit display, it gives the possibility of a panoramic view of the space, allowing, therefore, better product perception. This way, aesthetics magnetize the look of the passers-by, whether they want it or not, and this in itself is the store’s showcase.
Smart storage compartments, both hidden and open, such as shelves under the stairs, serve the needs of the businessman, in order to have enough merchandise at his disposal, without making it visible to any prying eyes. This creates a sense of order and organization. This achieves an even more attractive result, besides the trivial ones, which, with fancy designs, draw the attention of both the customers and the employees.
Carefully selected graphics on the walls make a supreme visual intervention and along with their artistic image, they also deliver fashion lessons. Of course, we couldn’t leave the walls empty. Because an empty wall has no use in this space.
The materials used are iron, thick tubes, and art patterns that reminisce of the cement that we all know as well as glass. This gives the space an industrial style that refers to other states and gives an impression of professionalism.
Geometric shapes are not missing. On the contrary, they dominate stealing the show. Cubism is at the forefront, but it also gives continuity and clarity to the existing lines of the store.
The colors selected are black and white, accompanied by their required shades.
The lighting, placed cyclically, satisfies the need for the maximum display of the clothes, as well as the distinctive decoration. With colors familiar to the naked eye, an intimate and relaxing space has been created. This allows and imposes on the client that will visit it, to feel comfortable, to relax and to let go of his/her resistances.
Thanks to our experience and creativity, we have made a relatively small store look bigger and visually calming, using reflective surfaces that are known to have this property.