Ιn today’s modern age, where the competitiveness of the pharmacy industry is growing rapidly, renovation seems to be the ideal solution to distinguish and redefine its character. Market trends require the transformation of the pharmacy from a cold health establishment into a hospitable environment that provides services, products of health, beauty and well-being.
Innovo Constructions’ specialization in the decoration, renovation, and construction of a pharmacy gives the room a different picture from the usual, satisfying even the most demanding customer, functionally and aesthetically. Therefore, with a focus on quality and ergonomics, the creative team was from the beginning in full co-operation with the Pharmacist in Neos Kosmos to produce a comprehensive design that meets his expectations.
The primary objective of the interventions is to solve the operational needs and wearing down of the space. Ensuring the perfect state of the electrical and mechanical, cooling and heating facilities allows for the proper operation of the company. At the same time, the appropriate infrastructure for the modernization and upgrading of the pharmacy is created in a comfortable and “warm” environment.
In the progress of the design, special emphasis is given to the decoration, lighting, and application of merchandising techniques. All the compositions are subject to the central decoration idea, highlighting the business identity and merchandise. Of course, the ultimate goal is to promote the products as they are the protagonists, and so they are illuminated and marked accordingly. Markings, merchandise classification, graphic design, and targeted lighting follow the complete merchandising plan for setting up the pharmacy.
The contrast of earthly shades with white relaxes the look, evoking a feeling of intimacy. Innovo Constructions, with its experience and expertise in pharmacy renovation, manages to combine modern design with practicality, upgrading the business as a result. The end result of the pharmacy in Neos Kosmos is unique, setting the ground on a new base regarding its new social role.