Μελέτη οπτικού καταστήματος
27
Mar

Construction of an optical store in Perama

Construction of an optical store in Perama

In the beautiful Perama, an optical shop opened its doors and waits for its valued customers. Ms. Tsaprazi wanted a shop to house her business and her dreams. Dreams every freelancer makes about his business.

INNOVO CONSTRUCTIONS, made sure to fulfill her expectations and give her a professional space just as she had imagined. Because that’s what is asked. The ability to get into the mind of the customer and make it exactly what he or she thinks. In the optical store, the white color that dominates was used as a canvas to highlight the products. It is almost everywhere, turning the space into a large exhibition capable of hosting this product. The glasses are very detailed and in combination with the variety of colors and designs available, white is the perfect backdrop for their promotion.

There was a square recess in the wall, which was framed by hidden lighting, which, as is well known, highlights everything. In the recess, optically mounted bases were placed on a beige background to separate it from the rest of the wall and thus make it the ideal place for optically mounted. Below the recess there is an artistic intervention that follows the same lines. Decorative white stones were added to it, giving it a refreshing mood and referring to a white sand beach.

In the center was placed a white display table with a reflective surface, for better display of the product. It is a very special table, as its legs are asymmetrically shaped, giving a touch of artistic figure. The cashier area is particularly impressive as it is the last point of view of the store. On the wall behind the cashier, a three-dimensional artistic eye was created, which was made even more impressive by the use of hidden lighting. This one is visible from every corner of the store, but also from the shop window.

At the base of the cashier was created the same eye, to consolidate its presence and make it clear what kind of business it is. This time it was placed in a frame with hidden lighting and gray background. This is a co-operative trick, to instantly understand where customers are and what they can get. However, around the shop, words and phrases were written in the shop that emphasize the business space of the space, in writing, so as not to leave any impression.

Words and phrases are embedded in geometric shapes and abstract meanings, to draw attention and be immediately understood. The next wall also followed the same pattern as the opposite one, with the only difference being that the glass shelves were installed instead of this base. In addition to white, glass is a material that can best be displayed, merchandise that can be colored. It’s subtle and lets the product steal the show.

Reflective surfaces play an important role, due to the property of the store and, combined with strategically placed ceiling lighting and white space, create a bright environment and a striking effect. Various mirrors have been installed everywhere, allowing attendees to make their own choices.