Lighting of Shops
Lighting of Shops
What makes one store stand out? Very minor but not trivial tricks. It is the lighting that first of all attracts our eyes.
Phillips with the pioneering Ambiscene system evokes our senses, with a playful slow, or sometimes, quick switch of lighting, positively stimulating our shopping mood, as it uniquely highlights the shop’s products. Our shopping experience takes place in an attractive light festival.
The main “decoy” of a shop. The decoration of the window in combination with the right lighting can win the most demanding and difficult buyer. Lighting alternates with your promotional moods. A more intense illumination in a product highlights it and becomes noticeable by passersby. Your window showcase is your best ally and a proper showcase attracts people and never goes unnoticed.Store entrance.You have succeeded in bringing the prospective buyer into your business. Perhaps the most difficult thing of all is winning it from the first moment and wanting to explore the whole store. Proper distribution of products and easy access to them is the key to success. The customer is guided to the points of interest by appropriate lighting, which gives your shop an attractive atmosphere and emphasizes the dynamic entrepreneurship that characterizes you.
One step before completing the purchase. The queues at the reception can disconnect the prospective buyer and eventually lose the desired transaction. It is no coincidence that there are attractive products next to the cashiers, highlighted in bright light, which keeps the buyer’s interest alive. Also a trial product offer enables you to advertise further as customer service time is significantly reduced.
Here is the greatness of your own products. Phillips’ innovative Ambiscene system alternates lighting according to your own promotional moods, highlighting your strengths and giving the shop a different look from day to night. It differs accordingly, but always discreetly with the changing times, times, and gives the store a unique atmosphere that attracts potential customers.
Drawers – hangers – shelves – additions
The store is like a theatrical scene starring the products. The balance between contrast and highlight is particularly valuable for attracting the consumer. Lighting illumination must allow the necessary changes of light as the products change.
Drawers, shelves and hangers must be illuminated by ceiling lighting. The correct color temperature e.g. Warm light for leather goods, cool for suits, ensures proper visibility of the merchandise.
A shop can have a variety of architectural elements, such as wall constructions, columns or a protruding beam. Proper lighting highlights such elements and forms a very interesting scene for the customer. The ultimate goal is to create a shopping experience. To create an impression of something exciting, of something beyond the ordinary. These elements are the inspiration for product promotion and the creation of an environment that will drive sales.
The consumer is ready to try your product. Smart lighting without creating shadows is the best way to flatter the customer and the product. The correct color of the light highlights the product and its rotation should be consistent with the season and fashion.Now is the time to change the lighting in your store. Innovo can be your ally in sales growth, with its innovative systems delivering dynamic lighting solutions, attracting customers and enticing them into the magical market world.